Kevin Diedrich is Tales of the Cocktail’s 2020 American Bartender of the Year. He’s also at the helm of the American Cocktail Bar of the Year – Pacific Cocktail Haven in San Francisco.
These days, PCH’s reputation precedes it. But four years ago, when Kevin was in the process of re-imagining the existing neighbourhood bar that would become PCH, a bunch of regulars were asking why he was ruining their favourite venue. He says it was like getting punched in the stomach, over and over again.
On this week’s podcast, Kevin shares how a focus on “warm welcomes and fond farewells” has now seen PCH become the Best American Cocktail Bar, in the same year he was named Best American Bartender.