After graduating with a degree in political science in her 20s, Canadian Lauren Mote was left questioning whether it was actually herself or her grandmother who had wanted her to become a lawyer. Lauren already had experience running a host of bars and businesses and, deep down, she knew that was where she found her calling. Now a ‘Global Cocktailian’ for Diageo Reserve and World Class, she talks Nicole and Marcus through what her role entails, and how brands can build the all-important customer connection through experiences that go beyond the glass.