Changing people’s perceptions, with Jägermeister’s Willy Shine

Willy Shine is the Brand Meister at Jägermeister United States. German digestif Jagermeister has earned a place on most backbars around the world thanks to the notoriety of ‘Jager-bombs’. But at its heart, it is a versatile and complex amaro made with 56 different botanicals. Willy Shine joins the podcast to discuss his career, how the company has set about changing people’s perceptions of the product, as well as its versatility in cocktails.

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